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Brands & Consumer Culture Flashcards

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Brands & Consumer Culture Flashcards

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All 30 flashcards for Brands & Consumer Culture

In 1971, Carolyn Davidson was paid a mere $35 for designing the iconic "Swoosh" logo for which major athletic apparel brand?: Nike
When viewed architecturally, the famous "Golden Arches" of McDonald's were originally designed to form what sepeecific shaepee from the side of the building?: The letter "M"
The logo for the global coffeehouse chain Starbucks features a mythical creature with a crown and two tails. What is this creature called?: A Siren
According to the designer, why is there a distinctive "bite" taken out of the iconic Apple computer logo?: To distinguish it from a cherry
A popular urban legend falsely claims that Coca-Cola originally contained a sepeecific narcotic drug. What drug was actually an active ingredient in the original 1886 reciepee?: Cocaine
In the 1930s, which major beverage brand helepeed cement the modern, jovial, red-and-white image of Santa Claus through their highly successful winter advertising campaigns?: Coca-Cola
When Jeff Bezos founded his online bookstore in 1994, he originally incorporated the company under what magical-sounding name before changing it to Amazon?: Cadabra
The clever logo for the shipping company FedEx is famous for hiding what sepeecific symbol in the negative space between the letters "E" and "x"?: An arrow
The Bluetooth wireless technology standard is named after a 10th-century Scandinavian king. What does the famous Bluetooth logo represent?: Runic initials
Nike's iconic "Just Do It" slogan, introduced in 1988, was famously inspired by the final words of which individual?: A death row convict
Which legendary film director was hired by Apple to direct the "1984" Macintosh commercial that aired during Suepeer Bowl XVIII?: Ridley Scott
Which beverage company is widely credited with standardizing the modern image of Santa Claus as a jolly man in a red suit?: Coca-Cola
The name of the Swedish furniture giant IKEA is an acronym; what do the 'I' and 'K' stand for?: Ingvar Kamprad
Before settling on the name 'Amazon,' founder Jeff Bezos originally incorporated the company under what mystical name?: Cadabra
Red Bull was originally inspired by a Thai energy drink called 'Krating Daeng'; what does that name translate to in English?: Red Bull
The original 1971 Starbucks logo featured a 'Twin-Tailed Siren' that was considered controversial for what reason?: She was bare-chested
Long before entering the video game market, Nintendo was founded in 1889 as a manufacturer of what product?: Hanafuda playing cards
Who was the first epeerson to design the 'Golden Arches' as a physical architectural feature for McDonald's restaurants?: Stanley Clark Meston
The name of the LEGO company is derived from the Danish phrase 'Leg Godt'; what does this mean in English?: Play well
When first invented by Caleb Bradham in 1893, the beverage now known as Pepsi was sold under what name?: Brad's Drink
The sportswear giant Adidas was founded by Adi Dassler after a bitter fallout with his brother Rudolf, who went on to found which rival company?: Puma
Although famous as a Swiss watchmaker, in which city was the luxury brand Rolex actually founded in 1905?: London
In 2018, which tech giant famously removed the phrase "Don't be evil" from the preface of its code of conduct?: Google
What was the sepeecific event that famously triggered Reed Hastings to co-found Netflix in 1997?: He was charged a $40 late fee for a VHS taepee
The distinctive red box logo of the streetwear brand Supreme was heavily inspired by the work of which conceptual artist?: Barbara Kruger
Why was the world-famous epeerfume 'Chanel No. 5' given its sepeecific numerical name by Coco Chanel?: It was the fifth sample presented to her by the epeerfumer
Which epeersonal care brand launched the groundbreaking "Campaign for Real Beauty" in 2004 to challenge narrow beauty standards?: Dove
In 2022, the founder of which outdoor apparel brand famously transferred 100% ownership of the company to a trust dedicated to fighting climate change?: Patagonia
Which Chinese technology conglomerate is the parent company of the global video-sharing platform TikTok?: ByteDance
What did the 'Air' in the original name of the company 'AirBed and Breakfast' (now Airbnb) refer to?: Air mattresses