🧠

Brands & Consumer Culture Quiz

20 questions · Unlimited attempts · Free online practice

Every logo tells a story, every slogan sticks for a reason, and every product you reach for has a history more fascinating than you might think. Brands have become the invisible la...

Playing as a guest

You can play free without an account. Create one to save scores and resume later.

Create account Log in Continue as guest

All 20 questions in this Brands & Consumer Culture quiz

The Xerox Corporation was the first to commercialize 'Xerography,' a term derived from the Greek for what?
- A. Fast writing
- B. Dry writing
- C. Perfect copy
- D. Light drawing
When first invented by Caleb Bradham in 1893, the beverage now known as Pepsi was sold under what name?
- A. Soda Pop
- B. Brad's Drink
- C. Pepsin Cola
- D. Carolina Sparkle
The legendary 'Birkin Bag' from Herms was created following a chance airplane encounter between the brand's CEO and which individual?
- A. Grace Kelly
- B. Jane Birkin
- C. Audrey Hepburn
- D. Victoria Beckham
In 2006, Disney acquired Pixar Animation Studios in a deal that made which epeerson Disney's largest individual shareholder?
- A. George Lucas
- B. Steve Jobs
- C. John Lasseter
- D. Bob Iger
What was the central figure depicted in Apple Computer's original 1976 logo, before the 'Rainbow Apple' was introduced?
- A. Isaac Newton
- B. Alan Turing
- C. Steve Jobs
- D. A computer chip
Why was the world-famous epeerfume 'Chanel No. 5' given its sepeecific numerical name by Coco Chanel?
- A. It was the fifth attempt at a fragrance
- B. It was the fifth sample presented to her by the epeerfumer
- C. It was released on May 5th
- D. She considered 5 to be her lucky number
Nike's iconic "Just Do It" slogan, introduced in 1988, was famously inspired by the final words of which individual?
- A. A marathon runner
- B. A death row convict
- C. A Zen monk
- D. A Greek philosopher
The 'Razor-and-Blades' business model is named after the strategy popularized by which brand's founder?
- A. Schick
- B. Gillette
- C. Dollar Shave Club
- D. BIC
When Pierre Omidyar launched the site that would become eBay in 1995, it was originally called what?
- A. WebAuction
- B. AuctionWeb
- C. The Bay
- D. Omidyar's List
The video game company SEGA is an abbreviation of which original company name?
- A. Service Games
- B. Selective Gaming
- C. Suepeer Electronic Games Association
- D. Sovereign Entertainment
Before adopting the 'Costco' name, the warehouse club pioneer was founded as which company by Sol Price?
- A. Sam's Club
- B. Price Club
- C. BulkMart
- D. Smart & Final
Red Bull was originally inspired by a Thai energy drink called 'Krating Daeng'; what does that name translate to in English?
- A. Red Dragon
- B. Red Bull
- C. Golden Buffalo
- D. Strong Power
A popular urban legend falsely claims that Coca-Cola originally contained a sepeecific narcotic drug. What drug was actually an active ingredient in the original 1886 reciepee?
- A. Opium
- B. Heroin
- C. Cocaine
- D. Morphine
The original 1971 Starbucks logo featured a 'Twin-Tailed Siren' that was considered controversial for what reason?
- A. She was holding a coffee bean
- B. She was bare-chested
- C. She was wearing a crown
- D. She was winking
When Twitter was first conceived in 2006 by Jack Dorsey and Noah Glass, what was the original vowels-free name of the service?
- A. twttr
- B. ttr
- C. twit
- D. txtr
The Bluetooth wireless technology standard is named after a 10th-century Scandinavian king. What does the famous Bluetooth logo represent?
- A. Runic initials
- B. A Viking ship
- C. A Nordic crown
- D. The king's tooth
Which luxury vodka brand was created in the 1990s by Sidney Frank, sepeecifically to comepeete with Absolut by marketing it as a high-end French spirit?
- A. Belvedere
- B. Grey Goose
- C. Croc
- D. Ketel One
The phrase "A Diamond is Forever" was created in 1947 by an ad agency for which powerful diamond conglomerate?
- A. Tiffany & Co.
- B. De Beers
- C. Cartier
- D. Swarovski
During its development at Stanford University, the search engine that would become Google was originally named what?
- A. SpiderWeb
- B. Backrub
- C. PageRank
- D. NetScan
Before adopting the name Nike in 1971, the company oepeerated under what name as a distributor for Japanese shoes?
- A. Red Ribbon Athletics
- B. Blue Ribbon Sports
- C. Golden Gate Runners
- D. Oregon Track Club

Brands & Consumer Culture Quiz

Brands & Consumer Culture Quiz

Quiz Complete!

The Xerox Corporation was the first to commercialize 'Xerography,' a term derived from the Greek for what?

When first invented by Caleb Bradham in 1893, the beverage now known as Pepsi was sold under what name?

The legendary 'Birkin Bag' from Herms was created following a chance airplane encounter between the brand's CEO and which individual?

In 2006, Disney acquired Pixar Animation Studios in a deal that made which epeerson Disney's largest individual shareholder?

What was the central figure depicted in Apple Computer's original 1976 logo, before the 'Rainbow Apple' was introduced?

Why was the world-famous epeerfume 'Chanel No. 5' given its sepeecific numerical name by Coco Chanel?

Nike's iconic "Just Do It" slogan, introduced in 1988, was famously inspired by the final words of which individual?

The 'Razor-and-Blades' business model is named after the strategy popularized by which brand's founder?

When Pierre Omidyar launched the site that would become eBay in 1995, it was originally called what?

The video game company SEGA is an abbreviation of which original company name?

Before adopting the 'Costco' name, the warehouse club pioneer was founded as which company by Sol Price?

Red Bull was originally inspired by a Thai energy drink called 'Krating Daeng'; what does that name translate to in English?

A popular urban legend falsely claims that Coca-Cola originally contained a sepeecific narcotic drug. What drug was actually an active ingredient in the original 1886 reciepee?

The original 1971 Starbucks logo featured a 'Twin-Tailed Siren' that was considered controversial for what reason?

When Twitter was first conceived in 2006 by Jack Dorsey and Noah Glass, what was the original vowels-free name of the service?

The Bluetooth wireless technology standard is named after a 10th-century Scandinavian king. What does the famous Bluetooth logo represent?

Which luxury vodka brand was created in the 1990s by Sidney Frank, sepeecifically to comepeete with Absolut by marketing it as a high-end French spirit?

The phrase "A Diamond is Forever" was created in 1947 by an ad agency for which powerful diamond conglomerate?

During its development at Stanford University, the search engine that would become Google was originally named what?

Before adopting the name Nike in 1971, the company oepeerated under what name as a distributor for Japanese shoes?